Home / About
Founding member · Founder & Principal

Anand Mishra

AI Product Manager and three-time founder building AI, automation and blockchain systems that create measurable business value.

AI Product ManagementAI Evaluation & GovernanceBusiness AutomationBlockchain TechnologyProduct-Led GrowthFounder-Operator

At a glance

Numbers from companies and products Anand founded, built or led.

USD 4.2MPeak annual revenue, HECOD Blockchain
USD 1.8M+Revenue from the AI SaaS portfolio
238+AI systems evaluated for 19 clients
80M+On-chain transactions processed
2M+Platform users served
10M+Cumulative user acquisitions delivered
450K+Users in 60 days at the THRYL launch
44Person cross-functional team led
112B2B clients at HECOD's peak
100+Brand partnerships closed

The story

Anand has spent more than seven years building technology products and the businesses around them, across AI, blockchain, B2B SaaS, consumer platforms, gaming and healthtech, in India, Canada and the Middle East.

He started in healthtech, digitising health records and hospital operations for 50+ facilities. He went on to found HECOD Blockchain Inc. in Vancouver, building digital identity, document verification and blockchain-as-a-service products that reached 2M+ users and USD 4.2M in peak annual revenue. As AI moved into every product, he led HECOD's AI portfolio, including HE VALUSHI, an evaluation and governance platform for LLM applications, agentic AI and robotics.

In parallel, he founded Glazer Labs, a consumer gaming and engagement company, launching THRYL to 450,000+ users in 60 days and closing 100+ brand partnerships across India and the Middle East.

Today he works as an AI product manager on a B2B SaaS platform, owning activation, conversion and retention, and leads VEXLARI Digital, bringing the same systems thinking to businesses in Surat and beyond.

"Technology should solve a problem, save time, reduce cost, improve a decision or create measurable business value. It shouldn't exist just because it's possible."

Areas of expertise

What Anand brings to every engagement.

AI PRODUCT

AI product management

Turning AI from a demo into a product: use-case selection, specs, success metrics, evaluation and launch.

  • Roadmaps
  • PRDs
  • Evals
  • Agentic AI
AI GOVERNANCE

AI evaluation & safety

Standards-mapped testing for LLM apps, AI agents and robotic systems before they reach users.

  • ISO/IEC 42001
  • EU AI Act
  • OWASP LLM
AUTOMATION

Business automation

Workflow software for receivables, software spend, procurement and operations that outgrew spreadsheets.

  • Workflows
  • APIs
  • CRM
  • Dashboards
BLOCKCHAIN

Blockchain technology

Identity, verification and blockchain-as-a-service, used only where shared, tamper-evident records add value.

  • BaaS
  • Identity
  • Audit trails
  • Azure

Selected work

Products Anand has built or led.

AI evaluation & governance · HECOD

HE VALUSHI

A standards-mapped evaluation harness that scores LLM applications, agentic AI and robotic systems on build quality, safety, reliability and performance before deployment. Robotics tests track mean time between failures and collision-avoidance latency under 10 ms.

238+ systems evaluated for 19 clients.

  • ISO/IEC 42001
  • EU AI Act Art. 14 & 57
  • OWASP Top 10 for LLM
  • ISO 10218-1/-2
  • ISO/TS 15066
  • IEC 61508
  • IEEE P3120
AI-enabled B2B SaaS · HECOD

Collect, Shelfware & EVRAYO

Workflow products for B2B operators: HECOD Collect organises receivables and invoice follow-ups, HECOD Shelfware finds wasted software spend, and EVRAYO connects property SPVs, investors and reporting.

Part of an AI portfolio with USD 1.8M+ revenue and 2M+ users.

Blockchain infrastructure · HECOD

HECOD Block & Identity

A low-code blockchain-as-a-service product that met Microsoft Azure Marketplace listing standards, plus digital identity, secure document vaults and verification platforms.

2M+ users, 80M+ on-chain transactions, 112 B2B clients at peak.

Consumer platform · Glazer Labs

THRYL

A gaming and engagement platform combining esports, casual games, community and brand activations, grown through creator programmes, referral loops and continuous experimentation.

450K+ users in 60 days, 74%+ month-on-month growth in key phases, CAC down ~19%.

Career

  1. 2026 – present

    Founder, VEXLARI Digital

    AI, automation, blockchain and digital growth · Surat
    • Leads strategy and delivery for AI agents, business automation, blockchain records and growth programmes.
  2. Apr 2026 – present

    Product Manager

    B2B social media management SaaS
    • Owns roadmap and KPIs for activation, trial-to-paid conversion and retention; platform MRR grew 32% since joining.
    • Lifted activation 15%+, improved Month-3 paid retention by 3+ points and delivered 20%+ 30-day adoption on core features.
  3. Jul 2021 – Jan 2026 · Board member since Aug 2026

    Founder & President

    HECOD Blockchain Inc. · Vancouver, Canada
    • Scaled to USD 4.2M peak annual revenue, 2M+ users and 80M+ on-chain transactions.
    • Built HE VALUSHI and an AI SaaS portfolio generating USD 1.8M+ revenue.
    • Built HECOD Block to Azure Marketplace listing standards; led a 20+ person team.
  4. Jul 2023 – Dec 2025

    Founder & CEO

    Glazer Labs Pvt. Ltd. (THRYL, Glazer Games) · Surat
    • Owned P&L and user acquisition; launched THRYL to 450K+ users in 60 days with 74%+ month-on-month growth in key phases and CAC down ~19%.
    • 10M+ cumulative user acquisitions, 100+ brand partnerships including JioGames, Amazon Pay, Zee Media, Angel One and Upstox; led a 44-person team.
  5. Dec 2019 – Jul 2021

    Director

    Biodoyen HealthTech Pvt. Ltd. · Delhi
    • Launched a blockchain-backed EHR and hospital management platform across 50+ healthcare facilities.
    • Raised ~USD 65K in angel funding; improved feature adoption 45% and cut churn 22%.

Certifications

Continuous learning in AI, machine learning and blockchain.

  • AI Product Management Specialization · Duke University2026
  • AI Product Management Bootcamp & Certification · Maven2025
  • Generative AI for Product Managers · IBM2025
  • Fundamentals of Machine Learning and AI · AWS2025
  • Generative AI and Blockchain · INSEAD2024
  • Blockchain Technologies · MIT Sloan2022

How VEXLARI Digital works

  • Results over activity. We report enquiries, cost per lead, hours saved and sales, not likes and impressions.
  • You own everything. Code, data, domains and ad accounts are always in your business's name.
  • Right tool, not trendy tool. AI and blockchain only where they beat a simpler solution.
  • Safe by design. AI systems ship with guardrails, evaluation and human hand-off.
  • Local and global. Based in Vesu, Surat, and working with clients across India and abroad.

VEXLARI Digital is a business of VEXLARI Global Holdings, a GST-registered enterprise (GSTIN 24FCEPM2152Q1ZA) based in Vesu, Surat, Gujarat.

Tell us where your enquiries leak. We'll show you how to fix it.

A free 30-minute consultation: we review your website, ads and follow-up process, and you leave with three fixes you can act on, whether or not you work with us.

Book a free consultation
WhatsApp us