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Knowledge base
How we work, what we need from you, and plain-language answers about websites, ads, automation and reports.
Working with us
- How an engagement with VEXLARI Digital worksFrom the free consultation to monthly reviews, step by step.
- Ownership and access: keeping your accounts safeWhy your website, domain and ad accounts should always be in your name, and how to give us access safely.
- What we need from you to get startedThe onboarding checklist: access, brand files and business information.
Automation
- How to collect WhatsApp opt-in from customersWhere and how to ask customers for permission to message them on WhatsApp, with wording examples.
- CRM basics: do you need one?What a CRM does, when a spreadsheet is enough, and what to look for.
- Lead stage definitions: a template for your CRMClear, shared definitions for each stage of your sales pipeline so reports mean the same thing to everyone.
- WhatsApp Business app vs WhatsApp Business APIWhich one your business needs, and when to upgrade.
- Writing WhatsApp message templates that get approvedPractical guidance for writing business-initiated WhatsApp templates for reminders, updates and offers.
Blockchain
Websites
- Domains, hosting and business email explainedThe three things every website needs, in plain language.
- How to structure a product catalogue sheet for your websiteA column template for product data that works for websites, AI assistants and marketplaces.
- Product photo guidelines for websites and adsSizes, angles, backgrounds and file naming that make product photos load fast and sell better.
- Search engine basics for business ownersHow Google decides which websites to show, and what you can influence.
- Updating your website yourselfWhat your team can safely change, and when to ask us.
- How to verify your domain in Google Search ConsoleStep-by-step domain verification and the first things to do after verifying.
Analytics & tracking
- Setting up GA4 key events for enquiries, calls and WhatsApp clicksWhich actions to track in Google Analytics 4 for a lead-generation website, and how to mark them as key events.
- Meta pixel vs Conversions API: quick referenceHow the two tracking methods differ, why to use both, and what deduplication means.
- UTM parameters and a naming convention your team can followHow to tag links so analytics shows exactly which campaign brought each visitor and enquiry.
Ads & reporting
- Giving us access to Meta and Google ad accountsStep-by-step, without sharing passwords.
- How to set up a Meta Business portfolio the right wayCreate and secure the business account that owns your Facebook page, Instagram account, ad account and pixel.
- How to read your monthly reportWhat each section of your report means, and which numbers matter most.
Reference
- AI glossary for business ownersPlain-language definitions of the AI terms you'll hear in proposals and product discussions.
- Marketing and automation glossaryPlain-language definitions of terms you'll see in proposals and reports.
- Google review request templates (English, Hindi, Gujarati)Short, polite messages to ask happy customers for Google reviews on WhatsApp.
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