Home / Knowledge base / Analytics & tracking
Setting up GA4 key events for enquiries, calls and WhatsApp clicks
For a lead-generation website, page views matter less than actions that start a conversation. In Google Analytics 4 these are tracked as events, and the most important ones are marked as key events (formerly called conversions).
Events to track
| Event | Trigger |
|---|---|
generate_lead |
Enquiry form submitted successfully |
whatsapp_click |
Click on any WhatsApp link or button |
phone_click |
Click on a phone number |
email_click |
Click on an email address |
file_download |
Brochure or catalogue downloaded |
book_appointment |
Booking completed |
How to set them up
- Send the events from your website code or through Google Tag Manager.
- In GA4, go to Admin → Events and confirm the events are arriving.
- Mark the important ones as key events.
- If you run Google Ads, import the key events as conversions.
Check your data
- Use DebugView in GA4 while testing.
- Submit a test form and click WhatsApp yourself; confirm both events appear.
- Exclude internal traffic from your office IP if possible.
Connect to reporting
Use Reports → Engagement → Events and build an exploration showing key events by source, medium and campaign, combined with UTM tagging for complete attribution.
Still have a question? Message us on WhatsApp or book a free consultation.