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How to structure a product catalogue sheet for your website

Websites2 min read

Well-structured product data makes everything easier: website pages, filters, AI assistants, ads and marketplace listings. Use one master sheet.

Recommended columns

Column Example
SKU / design code SR-2410
Product name Georgette saree with zari border
Category Sarees > Party wear
Fabric / material Georgette
Colour Teal
Size / length 6.3 m with blouse piece
Key features Zari border, lightweight
Price or price range Retail and/or wholesale
MOQ (for B2B) 10 pieces per design
Stock status In stock / Made to order
Image file names sr-2410-front.jpg; sr-2410-detail.jpg
Tags Festive, wedding, pastel

Rules

  • One row per product or variant.
  • Same spelling and units every time.
  • Image file names match the SKU.
  • One owner updates the sheet; others suggest changes.

A clean catalogue sheet is often the single biggest time-saver in a website or AI project.

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