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Product photo guidelines for websites and ads
Shots to take for each product
- Front view on a plain background
- Detail or texture close-up
- In use or on a model
- Scale reference: size next to a familiar object or person
- Packaging, if it matters to buyers
Technical guidelines
| Item | Recommendation |
|---|---|
| Aspect ratio | Square (1:1) for catalogues, 4:5 for Instagram feed |
| Resolution | At least 1500 px on the longer side for the original |
| Website upload | Resized and compressed (WebP where possible) |
| Background | Consistent across a category |
| Lighting | Natural or soft light; avoid harsh shadows and colour casts |
| Colour accuracy | Check on a phone screen; colour mismatch drives returns |
File naming
Use the SKU plus a descriptor: sr-2410-front.jpg, sr-2410-detail.jpg. Avoid names like IMG_2045.jpg.
Alt text
Describe the image for accessibility and search: "Teal georgette saree with gold zari border, front view".
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