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How to read your monthly report
Every month you receive a report and a review call. The report is built around business results first, platform statistics second.
Page 1: the summary
| Number | What it tells you |
|---|---|
| Enquiries | Leads, calls and WhatsApp chats from all channels |
| Cost per lead | Ad spend divided by enquiries |
| Reply time | Average time from enquiry to first response |
| Sales or bookings | Where you share them with us |
| Hours saved | Manual work removed by automations |
Each number is compared with the previous month, with a short note on why it moved.
Page 2: channels
Results by source: Google Search, Google Maps, Meta ads, Instagram, website and referrals. This shows where to put more budget and where to cut.
Page 3: what we did and what we learned
Tests we ran, what worked, what didn't and what we changed.
Page 4: next month's plan
Priorities and anything we need from you, such as photos, approvals or feedback on lead quality.
Your feedback matters most
Platforms only know who filled a form. You know who actually bought. Telling us which leads were good, through your CRM or a quick weekly note, is the single most useful thing you can do to improve results.
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