WhatsApp Business app vs WhatsApp Business API

Both let customers message your business, but they're built for different sizes of operation.

Signs you've outgrown the app

• Several people need to answer customers at the same time
• You're running ads that send many people to WhatsApp
• Enquiries are getting lost or answered late
• You want order updates, payment reminders or follow-ups sent automatically

Rules to know

• Customers must opt in before you send them marketing messages.
• Outbound messages after 24 hours of silence must use approved templates.
• Spammy behaviour can get your number restricted, so we set up opt-ins and templates carefully.

Moving your number

Your existing number can usually move to the API, but it then works through the provider's tools instead of the regular app. We plan the switch so you don't lose conversations during business hours.